Digital Marketing Success Factors every CEO wants to track

Key Success Metrics: CEO Perspective

Impressions
Clicks
Conversion rate
   By product
   By Page
CTR Rate
Click to Open rate
Lead generation
Site Ranking
Site Traffic
New raffic
Mobile Traffic
Traffic Source1
Traffic Source2
Traffic Source3
Avg Stay Per visit
Bounce Rate
Exit Rate
ROI (Sales-Cost)/Cost

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